Descriptions in your XML feed that Google and price comparison sites like

Pobo writes a short factual text for every product and puts it into the feed your e-shop already sends to Google Merchant, Heureka, Zboží.cz and ChatGPT. Prices, stock and delivery stay exactly as they are.

What Pobo does with your feed

It writes the texts, keeps the feed fresh and leaves everything else to your e-shop.

Texts for every language

Tick the languages, see how many products already have a text and what the run will cost before it starts.

  • Every language gets its own text
  • Only products without a text, or all of them again
  • The price is shown before the run starts
  • It runs in the background, you can close the page

Facts checked on the web

A product with little or no description can be looked up by its EAN. Only facts that two independent sources agree on get into the text.

  • Looked up by EAN for products with little text
  • A fact from a single source is left out
  • Pobo checks that both sources describe the same product
  • 2 credits for a product looked up on the web

Prices and stock stay yours

Pobo changes only the description. Prices, availability, delivery, categories and parameters go through exactly as your e-shop sends them.

  • Only the description is replaced
  • Google also gets product highlights
  • Items Pobo does not recognise pass unchanged
  • Your own UTM tags stay as they are

One new address for each service

Pobo downloads your feed every hour, replaces only the descriptions and gives you an address to paste into Heureka, Zboží.cz or Google Merchant Center.

  • Google Merchant, Heureka and Zboží.cz
  • A separate feed for every language
  • Ready within five minutes
  • Refreshed every hour

A feed for ads in ChatGPT

Pobo also builds a product feed for OpenAI Ads Manager, so your products can show in ChatGPT ads with the same factual texts.

Free with every new description

When Pobo generates a product description, it writes the text for feeds right away and you do not pay for it.

Visits from the feed in your analytics

Links in the feed get UTM tags, so Google Analytics shows how visitors from the feed behave. Links you already tagged stay as they are.

How a feed with Pobo texts differs

Services read the feed, not your product page. A factual description helps them understand what you sell.

Feed with Pobo textsFeed as the e-shop sends itRewriting by hand
DescriptionShort and factual, the key facts firstThe product page text with advertising phrasesDepends on who writes it
Products without a descriptionA text from facts found on the web by EANNothing for the service to readSearched one by one
Prices and stockFrom your e-shop, refreshed every hourFrom your e-shopFrom your e-shop
Several languagesEvery language with its own text and feedOnly what the e-shop hasEvery language written again
Your timeA few clicks, the rest runs in the backgroundNone, but nothing gets betterDays of writing

You stay in control

Your e-shop does not change

The texts go only into the feeds. Product descriptions on your e-shop stay as they are.

Nothing is made up

Every text is checked against rules: no prices, no links, no emoji and no number that is not in the product data. A text that breaks them is not used.

You see the price first

Before the run starts you see how many texts will be written and what it costs. You pay only for texts that were written, unused credits come back.

Unknown items pass untouched

Pobo pairs feed items with your products by code, EAN or page address. An item it does not recognise goes through the feed unchanged.

How It Works

From the feed you have today to a feed with better descriptions in four steps.

  1. 1

    Prepare the texts

    Tick the languages and start the run. Pobo writes the texts in the background, you can close the page.

  2. 2

    Enter the address of your feed

    Paste the address of the feed you give Heureka, Zboží.cz or Google today. In Shoptet you find it under Marketing.

  3. 3

    Copy the new address

    Within five minutes Pobo prepares the feed with the new texts and gives you its address.

  4. 4

    Replace it in the service

    Paste the new address into Heureka, Zboží.cz or Google Merchant Center. From then on Pobo keeps the feed up to date every hour.

Frequently asked questions

Will Pobo change prices or stock in my feed?

No. Pobo replaces only the description and, for Google, adds product highlights. Everything else, including prices, availability and delivery, goes through exactly as your e-shop sends it.

Which services does it work with?

Google Merchant Center, Heureka and Zboží.cz get your own XML feed with the new texts. For ads in ChatGPT, Pobo builds a separate feed for OpenAI.

Does the text change my product pages?

No. The text for feeds is stored separately and goes only into the feeds. What customers read on your e-shop stays the same.

What does it cost?

Feeds for Google, Heureka and Zboží.cz are part of the SaaS plan, the ChatGPT feed is available from Premium. Writing costs 1 credit for 2 texts and looking a product up on the web 2 credits. A description Pobo generates gets its feed text for free.

What if I sell in several languages?

Every language gets its own text and you can add a feed for each one, for example for Heureka.cz and Heureka.sk. Zboží.cz is a Czech service, so it has one feed.

How often is the feed updated?

Pobo downloads your feed and prepares a fresh copy every hour, because the feed carries prices and stock. New texts get into the feeds within five minutes after a run ends.

Let us look at your feed together

In thirty minutes Lenka shows you how Pobo rewrites the descriptions in your own feed and what the services will read. If you would rather try it on your own, you can start right away.

  • We look at the feed you send to Google or Heureka today
  • You see how the descriptions would change on your own products
  • No commitment and nothing changes in your feed
Lenka