Book a callMeasured on 38 million product page views
Why Pobo? Numbers speak for us.
Product pages with Pobo content get added to cart more often and their visitors order more often. Measured across 896 e-shops.
+14 %more frequent add to cartIn a typical e-shop, visitors add to cart 14 % more often on product pages with Pobo content than on its product pages without it.
+33–43 %more frequent ordersVisitors who saw a product with Pobo content order 33 to 43 % more often than visitors who browsed the same number of products without it.
60 %of e-shops where Pobo pages leadIn 259 of 432 e-shops with enough data, product pages with Pobo content get added to cart more often.Measured on 38 million product page views in 896 e-shops over the last 30 days. Updated on November 3, 2026.
Real pages from real e-shops
A taste of product pages built in Pobo. Click through to see them live.
Why it works
Visitors who saw a product with Pobo content order 33 to 43 % more often than visitors who browsed the same number of products without it.
People do not just scroll past the content. They use it:
2.1 M+videos played in 6 months
1.3 M+FAQ opened in 6 months
190 k+gallery views in 6 months
4.1 M+add to cart from Pobo pages in 6 monthsData in charts
The same data the main numbers at the top come from, in charts.
+30 %
more frequent add to cart on product pages, all e-shops together
Product pages only, 838 e-shops, last 30 days
+33–43 %
more frequent orders with the same number of viewed products
Visitors grouped by how many products they viewed, last 30 days
How people use Pobo content
Pages with Pobo content, May to October 2026
E-shops where Pobo pages lead
Share of e-shops with a higher add to cart rate on product pages with Pobo
of e-shops where Pobo pages lead
259 of 432 e-shops with enough data
How we measure it
No promises, just measurement. This is how we got to the numbers.
Real data from real e-shops
Pobo measurement runs on the pages of e-shops and records page views, add to cart and orders. The numbers come from 896 e-shops with Pobo content and 38 million product page views over the last 30 days.
We compare product pages only
You can only add to cart on a product page. Compared with the whole rest of the website, including the homepage, categories and articles, the difference would come out three times larger (5.8 % against 1.95 %). That would not be fair, so we compare product pages with product pages.
A typical e-shop, not just the largest
A few large e-shops would decide a total of all e-shops. That is why we also compare pages with and without Pobo inside each e-shop and report the median. We count 432 e-shops with at least 500 product page views in both groups.
Orders by visitor
An order does not record which product it came from. We therefore compare visitors who saw at least one product with Pobo content with visitors who saw only products without it. Someone who browses more products also orders more often, so we compare visitors with the same number of viewed products. Without that, the difference would come out at 91 %.
These are observed differences, not an A/B test. E-shops often add Pobo content to the products they care about most, so part of the difference may have other causes.
The numbers we start from
| Product page | Page views | Add to cart | Add to cart rate |
|---|---|---|---|
| With Pobo | 11 250 128 | 735 310 | 6.54 % |
| Without Pobo | 27 202 327 | 1 371 849 | 5.04 % |
| Viewed products | Visitors with Pobo | Ordered with Pobo | Visitors without Pobo | Ordered without Pobo |
|---|---|---|---|---|
| 1 viewed product | 3 677 288 | 0.63 % | 9 679 377 | 0.45 % |
| 2 to 3 viewed products | 1 042 760 | 3.84 % | 2 303 406 | 2.68 % |
| 4 or more viewed products | 716 414 | 17.35 % | 993 130 | 13.04 % |
Source: Pobo measurement on e-shop pages. Product page views and add to cart over the last 30 days, activity in Pobo content from May to October 2026. Measured on November 3, 2026.
Start growing with Pobo
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