Pobo vs Magická hůlka

The Magic Wand in Shoptet improves the description you already have, and you get it for free. Pobo writes new descriptions for the whole catalogue, builds them from widgets with photos and icons and measures whether they sell.

Pobo is a Shoptet add-on. You can keep using the wand on products you do not manage in Pobo.

  1. ShoptetA description in the Shoptet editor
  2. Magická hůlkaThe Magic Wand fixes and improves it
  3. PoboPobo builds a visual description from the data, for the whole catalogue

Pobo

A platform for product content

  • New descriptions from e-shop data for the whole catalogue at once
  • Facts verified in several models, unverified details are flagged
  • Ready made widgets, templates and Live Designer
  • AI product photos, icons and video from a photo
  • New products are handled automatically overnight
  • A/B tests, analytics and AI visibility measurement
  • Works on Shopify and Upgates too

Best when you want visual descriptions on hundreds of products and to know which ones sell.

Magická hůlka

An AI helper in the Shoptet administration

  • Fixes grammar, formatting and style in one click
  • Shortens or improves a description, even in the style of another product
  • Writes a description from product photos
  • Keeps the tone set in the Soul of the e-shop
  • Translates a description into the languages of the e-shop
  • Free and without limits in paid plans
  • Works with one product and with the text in the editor

Best for quick edits of descriptions you already have.

The wand is free. What do you pay for at Pobo?

You have the Magic Wand in every paid Shoptet plan. Pobo starts at 12 € a month excl. VAT and an AI description costs 2 credits, which is 0.04 to 0.08 €. For that you get:

  • Visual descriptions from 90+ widgets and templatesSTART
  • AI descriptions with verified facts, AI photos and iconsCredits
  • AI visibility measurement, 10 queries a monthSTART
  • Description analytics: how many people read it to the end and how many orders came in before and after a changeSTART
  • Automatic descriptions for new productsPREMIUM
  • A/B tests of descriptionsSaaS

The START plan covers up to 100 products. For hundreds of products you will need a higher plan. See all plans

A few more differences

FeaturePoboMagická hůlka
Writes or improves a descriptionYesYes
Whole catalogue at onceYesproduct by product
Visual form90+ widgets, templatestext in the editor, the template decides the look
AI photos, icons and videoYesno
Fact checking in several modelsYesShoptet does not say
Tone of the brandAI brand profileSoul of the e-shop
Custom promptsYesonly in Shoptet Premium
Translationsin bulkfor each product
New products automaticallyyes (PREMIUM)no
A/B test of a descriptionyes (SaaS)no
AI visibilitymeasures ChatGPT, Gemini, Perplexity and Google AI Overviewsllms.txt
PlatformsShoptet, Shopify, Upgates, others through the APIShoptet
Pricefrom 12 € a month excl. VAT + AI creditsfree in paid plans

Verified on 10/14/2026. Sources: AI features of Shoptet, Pobo pricing.

Pobo is at home on Shoptet

You install Pobo in one click from the Shoptet add-ons. Merchants have given it 145 reviews there with an average of 4.9 out of 5, and Shoptet lists it among its recommended AI add-ons. Pobo downloads your current descriptions and you keep editing them in widgets.

How Pobo compares to the basic Shoptet editor
Pobo in the Shoptet add-ons →

Frequently asked questions

Is the Magic Wand free?

Yes, in paid Shoptet plans except Free you have it for free and without limits. Pobo starts at 12 € a month excl. VAT and you pay for AI features with credits.

Can I use the Magic Wand and Pobo at the same time?

Yes, each on different products. A description you manage in Pobo should be edited in Pobo. If you changed it with the wand in Shoptet, Pobo would overwrite it the next time it uploads to the e-shop. For proofreading, Pobo has its own correction right in the widget for 1 credit. You keep using the wand on products you do not have in Pobo.

Can the Magic Wand edit several products at once?

Shoptet describes it for a single product in its detail. Pobo generates descriptions for hundreds to tens of thousands of products in one run.

Why pay for Pobo when I have the wand for free?

The wand improves the text in the editor. Pobo creates a whole visual description with widgets, photos and icons from the e-shop data, verifies the facts in several models and measures whether the description sells and whether AI assistants recommend you.

Will I lose my current descriptions?

You will not. Pobo downloads them from Shoptet and you keep editing them in widgets.

Does Pobo work outside Shoptet too?

Yes. You connect Shopify and Upgates in one click, PrestaShop, WooCommerce and custom solutions through the API.

Try it on your own catalogue

Start for free, or book a 30 minute demo with Lenka and go through your products with her.

  • A demo tailored to your e‑shop
  • Space for your questions
  • No obligation, no sales pitch
Lenka