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What they lacked themselves, they now supply to thousands of customers
How to create product pages for a technical e-shop? And what are the pitfalls of this segment? The answer was given to us by the e-shop aretacni-pripravky.cz
Hello Adam,
your e-shop is focused on a rather specific segment of car workshops and service tools. How did you get into this field and what led you to establish the e-shop aretacni-pripravky.cz?
Hello,
our e-shop was created out of the personal need of one of the founders, Petr, who was looking for specialized tools for his car. At that time, however, it was not easy to find such products in the Czech Republic. Together with his brother Jiří, he saw an opportunity to fill a gap in the market and founded the e-shop aretacni-pripravky.cz to make similar tools available to other customers.
Selling technical tools online can be more complicated than regular consumer goods. What were the biggest challenges you faced while building the aretacni-pripravky.cz e-shop? For example, in terms of explaining product features, compatibility, or working with technical information.
Yes, it is definitely more complicated. The main requirement is to understand the goods being sold and to have regularly trained staff who can advise the customer correctly.
What is the biggest challenge in your segment and what burdens the operation of an e-shop the most? In some segments it is the percentage of returns, typically for clothing and footwear. In others it is, for example, packaging, and in the case of fragile goods, frequent complaints about damaged shipments. Does your segment also have any specific disadvantages that are reflected in overall costs and operation?
In our industry, it is important to place great emphasis on the accuracy and professionalism of product descriptions. Any inaccuracy in the description or classification of a product can mean more questions, more complicated communication with the customer or returns of goods. All of this is naturally reflected in costs and in the daily operation of the e-shop.
Your e-shop emphasizes structured product information. What led you to focus more on clarity and content structure?
We place great emphasis on clarity and structure of information, mainly because they make it much easier for customers to navigate and make the purchase themselves. When a customer can quickly find everything important in one place, they can make better decisions and are more confident that they are choosing the right product. In our segment, accuracy and clarity of information are also really important.
I would also like to ask about our add-on. Why did you decide to use Pobo Page Builder and what made it the easiest for you to manage your e-shop?
The Pobo plugin caught our attention as a simple and practical solution for improving the visual aspect of product descriptions. We wanted to improve the e-shop in terms of appearance and content presentation, but without having to deal with every modification with programmers. The possibility of A/B testing was also a great benefit for us, thanks to which we can evaluate changes based on clear data, and not just on impressions.
On the other hand, is there anything you would like to improve or add to Pobo Page Builder in the future?
We appreciate the helpfulness and willingness of the Pobo team in implementing modifications for our e-shop. However, in the future, we would like to see even more options for editing widget styles and other elements directly in the page builder environment, even for users without technical knowledge. In other words, we would be pleased to have more customization options without having to intervene in the code.