Webinar Recording: How to Manage E-Commerce Content in the Age of AI

26.03.2026
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Watch the webinar recording

On March 25, during the webinar we focused on how content management for e-shops is changing in the age of AI and why it is no longer enough to just solve traditional SEO. We demonstrated how to create content that is understandable for customers, readable for search engines, and usable for AI tools, and how Pobo helps with all of this in practice.

Webinar Recording: How to Manage E-Commerce Content in the Age of AI

Webinar recording

What the webinar was about

In yesterday's webinar "How to Handle E-shop Content in the Age of AI", we focused on why many e-shops today are experiencing a decline in organic traffic and how AI overview, AI responses, and new search methods play a role. In the introductory part, we explained the difference between SEO, GEO, and AIO and showed why today it is necessary to think about content differently than before.

What AI-ready content should look like

In the theoretical part, we discussed what quality AI-ready content should look like. We talked about the correct structure of the text, working with H2 and H3 headings, clear content segmentation, and the emphasis on answering real customer questions. We also showed why a technical description of the product is no longer sufficient and why it is important to add context, uniqueness, and credibility.

AI Visibility Checklist for E-shops

A significant part of the webinar was the AI Visibility Checklist for e-shops. We focused on how to recognize when content is prepared for today's search reality, how to work with FAQ, why content quotability is important, and why websites built only on transcribing commonly available information face increasing challenges.

Practical demonstration directly in Pobo

In the practical part, we demonstrated everything directly in Pobo. We went through logging into the application, integration with Shoptet, and working with data. We then focused on AI-generated descriptions, the correct content structure, use of templates and widgets, SEO metadata, bulk translations between e-shops, and A/B testing. There were also practical tips for prompts and a demonstration on how to handle missing visual content in Pobo using AI generation and photo editing.

How the webinar can help you

We recommend the webinar to everyone who wants to prepare their e-shop for the changes brought by AI and is looking for a practical way to improve content without unnecessary complicated work. Pobo helps in this regard by combining quality structure, quick content creation, and practical tools for daily e-shop management.

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