Welcome to our blog :-)

Tips and tricks for nice labels, news from Pobo Page Builder, A/B testing.


The Ultimate Guide to Shopify SEO

Shopify has emerged as one of the leading e-commerce platforms, enabling entrepreneurs and businesses to set up their online storefronts with ease. However, creating a Shopify store is only the first step in the journey toward e-commerce success. To attract customers and drive sales, it's crucial to optimize your store for search engines. This guide will walk you through the essential strategies for Shopify SEO, helping you to improve your store's visibility and elevate your brand.


How to create engaging product descriptions in Shopify + examples

Product descriptions are a great opportunity for you to stand out between hundreds of online stores and connect with your customers. In this article, we will share some proven tips on how to create an engaging product description and how to design and customize the product page accordingly if you're using Shopify for your ecommerce business.


5 page builders for Shopify comparison: Which one is best for you?

Page builders for Shopify are tools which help users create their e-commerce sites (from landing pages to product pages) without the need of coding. With page builders, Shopify users can easily and quickly design attractive pages with higher conversion rates. 

In this article we'll compare 5 page builders to help you choose the best one for your business!


Maximizing Conversions: A Comprehensive Guide to Identifying Your Target Audience

Finding the right audience and engaging with them is crucial for the success of an e-commerce platform. Identifying and targeting the right audience can have a tremendous impact on conversions and sales growth. Let's explore how to achieve this:


12 Steps to Excellent Content for Your E-Shop

Attracting customers to your e-shop doesn't have to be as daunting as it seems. The key to success is crafting content that is straightforward, clear, and motivating. In our guide, we present you with 12 steps on how to create outstanding content for your e-shop that will draw in and retain customers.


How AI Helps Improve Product Descriptions

Creating content with the help of AI in Pobo Page Builder is continuously evolving. We often hear that artificial intelligence is our future, but how can it be most beneficial to us in the context of product descriptions?


What are AB tests and how can they help you?

In a time of intense competition and increasingly demanding customer expectations, it's crucial to seek ways to effectively enhance your website's performance. What if we told you there's a tool that can significantly assist you? This tool is AB testing. But what exactly is it, and how can it help you?


Captions: The Secret Weapon of a Successful E-Shops to Increase Traffic and Sales!

Proper and effective use of captions and product descriptions can have a significant impact on the success of your e-shop. Captions are not just details, but they provide real value and advantages for your business. Here is an overview of the key benefits of working with captions in your e-shop:


Pobo in the international e-commerce world!

We are thrilled to be able to showcase our platform to the world. Pobo Page Builder has participated in three major e-commerce events last month: Reshoper, Shoptet Partner Meetup in Bratislava, and Hungarian E-commerce Day. 


What was Reshoper 2023 like?

Would you like to know how this year's Reshoper was? How many people attended? How was the event and the interest in our booth?

Find more in our article and report.


How to Create Product Descriptions that Sell

Did you know that product pages are among the most important elements on an e-commerce website? If you haven't been paying much attention to them, try these tips on how to create effective product descriptions that will help increase your sales


The Most Common Mistakes When Writing Product Descriptions

Do you make them too?Good product descriptions can significantly increase your sales. Don't underestimate them and avoid these common errors.


Personas - How to Speak to Your Customers?

When creating product descriptions (as well as other texts on an e-commerce website), it's important to consider not only WHAT you communicate but also HOW. Choosing the right tone of communication will help you transform a visitor of your product page into a customer. How can you achieve that?


Our First Time on Reshoper

On Wednesday, April 13, 2022, the largest event for e-commerce professionals in the Czech Republic, called Reshoper, took place in Prague. And we couldn't miss it.

Reshoper has been organized since 2018 and has already attracted over 10,000 attendees. It featured exhibitions from more than 150 companies from the Czech Republic and abroad. It is considered one of the biggest events of the year in the field of e-commerce.


8 Tips for product Pages

Are you asking yourself whether it makes any sense to dedicate time to a product page? Yes, it does. And perhaps more than you think.


4 Reasons Why You Should Use Pobo Page Builder

In this article, we will explain the main differences between Pobo Page Builder and the standard editor that is integrated into almost every e-commerce platform.


How to Write Sustainable Product Descriptions

Writing product descriptions is not an easy task, and in this article, we will advise you on how to write sustainable descriptions from a semantic perspective, which is crucial when writing any type of content.


How to Write a Successful SEO Article?

An article that is properly optimized for search engines gains better positions in search results, thus attracting more visitors. Let's take a look at what a good article should look like from an SEO perspective.


How to Write Product Descriptions for an e-shop

Product descriptions are the most important texts on an e-commerce website, so you should give them proper attention.

But how can you create a good description that will turn a visitor of a product page into a customer? Take a look at these 5 tips that will help you with writing descriptions.


What to Consider When Writing Texts?

It is important to determine your target audience. Pay attention not only to what you write but, above all, to whom you are writing. Is your goal to attract wealthy customers to an e-shop? Young individuals? Try to empathize with the role of the ideal customer, what are they like?


June News in Pobo Page Builder and Plans for Summer 2022

We've added two major new features to Pobo Page Builder from the end of the month that we want to show off.


Category descriptions and e-shop layout editing

We have added two improvements to Pobo Page Builder:

  1. Category descriptions in test mode
  2. Layout editing module

We have new features in Pobo Page Builder

We've fixed minor bugs and added major improvements in Pobo Page Builder:

  1. Intelligent CDN for faster and prettier images
  2. Gallery with modal windows
  3. Option to delete photos in the editor
  4. Option to edit article title