Landing pages are a powerful tool to boost conversions on your Shopify store. In this guide, we'll cover everything you need to know to start creating your own amazing landing page.
Landing page is a single page designed for a visitor who comes to your online store typically through advertisement (Google or Facebook ads).
And why should you try to make it as good as possible? The goal of a landing page is to convert new customers and persuade them to take a desired action - buy, sign up for a newsletter, download an ebook, contact you, etc. So, it's not very wise to invest into ads if you don't have a well-customized landing page to generate conversions.
Landing page design consists of visual elements (layout, colors, images) and text (copy). It usually contains:
But you should always try to adapt the content to your goals, your customers' needs and find out what works for your case specifically.
Based on their specific purpose - for example, making a sale or generating leads - we can differentiate various types of landing pages. Each landing page should focus on only one message and objective.
This page's purpose is to capture visitors' attention with powerful visuals and copy and through persuasive CTA guide them to another page to realize the conversion.
Example: Google Cloud
This minimal landing page calls attention with short but powerful headline, listing main benefits of the service and CTA button which takes the visitor to another page to set up the account.
This page is used to capture leads via a form. It's created to collect contact information from potential customers (typically e-mail address) by offering them some type of free valuable content.
Example: Path
This example shows a lead generation page, which offers valuable content - photography tutorials and other tips in exchange for providing visitor's contact information.
The goal is to create a conversion by attractively presenting the product's unique benefits. Compared to a classic product page on your Shopify online store, the product landing page showcases your product for a specific campaign, is clearly focused on action and can be more visually creative (whereas the product page is more focused on the product itself and its specifications and should keep a similar structure and format for all your products).
Example: Olipop
This product landing page promoting a sampler pack of a healthier soda alternative presents the benefits of the product, which are its ingredients and nutritional values demonstrated by a comparison with famous soda brands.
Landing page can also be dedicated to a specific promotion, season or holiday, for example, Christmas, Black Friday, Mother's day, etc. Highlighting the date of the end of the special offer creates a sense of urgency and motivates the visitor to make the purchase immediately.
There are three main ways to create a Shopify landing page: using Shopify theme editor, Shopify programming language Liquid or a landing page builder app.
A good landing page converts visitors into customers! Let's take a look at some tips on how to create a good Shopify landing page.
1. Key elements on top of page
First important thing is to keep in mind that the most important information should be placed right at the beginning, at the part of the page which is visible without scrolling, because most people won't scroll down to see more. This part that's visible will be different for each device (smartphone or laptop).
2. Attractive headline
Attractive headline that sparks interest is a key to capture the attention of the visitor of your landing page! For the headline to be appealing, it's a good idea to suggest some problem your audience's dealing with and your solution or promote the benefits you offer. But remember to keep the message clear and short.
3. High quality visuals
Support your copy with high quality images or videos! Include professional photos of your products. Use fonts and colors that are coherent with your brand image.
4. Show off key benefits
While describing your products or services you're offering, focus on benefits it brings rather than describing features.You can include your unique selling proposition to the landing page as well and some valid arguments why people should choose your brand.
5. Include social proof elements
Including satisfied customer reviews and testimonials is a great way to generate trust. If you have some certifications or badges, don't hesitate to show them as well! For example, if you have products with official certification like bio, vegan, cruelty free, etc.
6. Strong call to action
It's important to convince the user to actually take the action you want them to. Some examples of a basic call to action are: buy now, subscribe, explore more, add to cart, etc. But you can be creative! Apart from copy, you can make it visually stand out.
7. Optimization
Make sure your page is responsive and optimized for various types of devices (phone, PC) for a good user experience. Try to achieve user friendly navigation as well - the page should be intuitive, with a clean and well-organized layout (don't overdo it with too much text or visual elements). Another factor to bear in mind is loading speed - if your page loads slowly, you'll lose potential customers.
We hope these tips will help you in your journey of boosting your conversions. If you're looking for an intuitive and easy to use landing page builder, check out our Pobo Page Builder and try it for free!
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