What was Reshoper 2023 like?

Reshoper is an annual growing trade fair that connects e-shop owners with marketers, and of course, the Pobo Page Builder team couldn't miss it. This year, over 100 exhibitors and more than 4000 e-shop professionals attended, providing them with many opportunities to lighten some aspects of their work. We had the chance to immerse ourselves in the role of e-shop owners and understand their responsibilities so that we could responsibly take over a part of their workload. It is always important for us on such occasions to explore the problems that e-shop owners face and improve Pobo to be as beneficial to them as possible, helping them save money, time, and worries in the most efficient way.

In collaboration with Shoptet

This year, Reshoper was organized for the second time under the auspices of Shoptet. This partnership allows for even closer cooperation between e-shop owners and a more precise understanding of their needs. Last year, Reshoper focused on the theme of competition, aiming to help e-shops stand out among others. This year, the official theme became efficiency. The exhibitors and speakers thus delved even deeper into specific areas of marketing, such as effective email marketing or new uses of AI. But regardless of the designated theme, the main goal of the trade fair is clear: to simplify the work of e-shop owners, automate processes, attract and retain customers. This can be achieved through website and checkout process improvements, as well as enhancement of customer care.

Within Reshoper, there is also a consulting zone where e-commerce experts provide direct answers to inquiries, whether related to legal matters or marketing strategies. E-shop owners also have the opportunity to attend lectures on partner stages during the trade fair. Exhibitors present their latest innovations, engage in discussions about the utilization of new technologies, and recommend various means to increase efficiency. E-shop owners can then implement many of these innovations and strategies with the assistance of exhibitors who provide services in that field.