It is important to determine your target audience. Pay attention not only to what you write but, above all, to whom you are writing. Is your goal to attract wealthy customers to an e-shop? Young individuals? Try to empathize with the role of the ideal customer, what are they like?
Imagine yourself as a salesperson in a physical store. How would you communicate with customers in terms of tone of voice? Use this language style to your advantage online as well. Now, reverse roles and put yourself in the shoes of a customer. What kind of customer are you?
Create personas. A persona is a detailed description of a typical representative of your target audience. It will help you choose an appropriate communication style and understand their interests and needs. Is it a man or a woman? How old are they, what is their income, and what problems do they face? Try to be as specific as possible.
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