What does Website UX mean?

Website UX, or user experience, refers to the overall experience of a user when using web pages or an e-shop. It includes how easily visitors find their way around, whether they quickly find the information they need, how clear the navigation is, how comfortable the website is to use on different devices and how easily they complete the desired action. Good UX is based on users' needs and behavior and combines a clear structure, functional design, speed, accessibility and understandable content. In e-commerce, good UX can shorten the purchase journey, reduce bounces and increase the likelihood of completing an order as well as overall customer satisfaction.