What does Website optimization mean?

Website optimization is a set of adjustments aimed at improving the performance, usability, discoverability and overall functionality of a website. It can include speeding up loading, adjusting structure and navigation, improving mobile display, working with content, SEO, security or conversion elements. The goal is to ensure that the website is easy to use, displays correctly on different devices, is easily accessible to search engines and at the same time supports business or informational goals. Optimization is usually based on analytics data, technical checks and user behavior and is carried out continuously according to results and changes on the website.