What does Website evaluation mean?

Website evaluation is the process of assessing the quality, functionality and performance of web pages according to pre-selected criteria. It can include user-friendliness, loading speed, responsiveness, navigation clarity, content quality, technical SEO, accessibility, security or the website's ability to meet business goals. For e-shops, factors affecting the purchase journey are often also tracked, such as product pages, search, the cart or the ordering process. The evaluation can be based on analytics data, user testing, automated tools or an expert audit. Its goal is to uncover weak points and find specific ways to improve the website.