What does Web UI mean?

Web UI, or web user interface, refers to all the visual and interactive elements through which users control a website or e-shop. It includes navigation, buttons, forms, menus, filters, icons, product cards, dialog windows and other controls. The goal of a good Web UI is to create an environment that is understandable, clear, consistent and easy to use on different devices. UI design works with colors, typography, spacing, hierarchy and the visual feedback of individual elements. Web UI is part of the broader field of UX and affects how easily users understand what the website offers and take the desired action.