What does URL mean?

A URL is a unique address that leads to a specific page, file or other content on the web. Users see it in the browser's address bar and can share it or type it in directly. A URL helps search engines and people understand where content is located and what it is about. In e-commerce, it is important for the address to be understandable, clear and ideally match the page content, because this helps both user orientation and SEO.