What does Upsell mean?

Upsell is a technique in which you offer the customer a more expensive, higher-tier or better-equipped version of the product they are interested in. The goal is to increase the order value by having the customer choose a solution with greater benefit or broader features. In an e-shop, upselling often appears with larger packs, higher model lines or better-value product variants. It is important that the offer makes sense and is genuinely relevant to the customer.