What does Target audience mean?

A target audience is the group of people for whom a product, service or marketing message is intended. They share similar needs, interests, behavior or characteristics, such as age, lifestyle, budget, the problem they are solving or the way they shop.

In e-commerce, knowing your target audience is important mainly because it helps you better understand who the e-shop is selling to and what information customers need before buying. This makes it easier to explain product benefits, choose the right tone of communication and prepare content that is understandable and relevant to the customer. In Pobo Page Builder, this knowledge comes in handy when creating product pages, banners, landing pages and articles.