What does Smart recommendations mean?

Smart recommendations are automatically generated suggestions for products, content or other options that adapt to a specific user or situation. In e-commerce, they can be based on browsing and purchase history, cart contents, product similarity, product popularity or the behavior of other customers. Their goal is to show a more relevant offer and make choosing easier for the customer. They can appear on a product page, in the cart, on the homepage or in an email, for example as related, complementary or personalized products. Advanced systems use machine learning algorithms and continuously adjust recommendations based on new data.