← Back to the glossary

What does SEO meta description mean?

The SEO meta description is a short text usually displayed below the page title in search results. Its purpose is to give users a quick idea of the page content and encourage them to click. It doesn't affect search rankings as directly as other SEO elements, but it has an impact on the click-through rate.

For e-shops, it helps better introduce a product, category or article and catch users' attention right in the search results.