What does SEM mean?

SEM stands for Search Engine Marketing. It mainly covers paid promotion in search results, for example in the form of PPC ads. The goal of SEM is to bring relevant visitors to a website at the moment they are actively searching for a specific product, service or solution.

Compared to SEO, it delivers faster visibility because it is based on paid promotion. In practice, SEM is often used to increase traffic, generate orders and support seasonal campaigns.