What does Sales promotion mean?

Sales promotion refers to a set of short-term marketing activities aimed at motivating customers to buy faster or increasing sales volume. It includes discounts, time-limited offers, discount codes, free shipping, gifts with orders, loyalty programs, contests or discounted product bundles. In e-commerce, it is used in seasonal campaigns, product launches or to encourage repeat purchases. Sales promotion should have a clear goal, a time limit and be economically evaluated. Too frequent discount campaigns, on the other hand, can reduce the perceived value of a brand or teach customers to wait for the next deal.