What does Product page optimization mean?

Product page optimization is the process of adjusting the content, structure, design and technical functioning of a product page to make the customer's decision easier and increase the likelihood of a purchase. It can include better product descriptions, photos and videos, clear parameters, price, availability, reviews, a prominent CTA button, related products or information about shipping and returns. It can also involve improving loading speed, mobile display, SEO and the overall usability of the page. The success of changes is tracked using data such as the conversion rate, add-to-cart actions, time on page or A/B testing.