What does PPC campaigns mean?

PPC campaigns are paid online advertising campaigns in which the advertiser most often pays for a user's click on the ad. They can appear in search engines, on social media, partner websites, in videos or in product results. When creating them, the advertiser sets the goal, budget, target audience, keywords, ad message and other parameters. Campaign performance can be tracked continuously using metrics such as clicks, conversions, cost per conversion, revenue or ROAS. PPC campaigns make it possible to quickly reach a relevant audience, and thanks to measurable results they can be continuously optimized according to performance and business goals.