What does PPC mean?

PPC stands for Pay Per Click and refers to an online advertising model in which the advertiser pays when a user clicks on an ad. PPC is most commonly found in search engines, on social media, content websites or in product campaigns. The advertiser usually sets the budget, targeting and bids for the desired action, while the ad system decides on ad delivery based on other factors. PPC campaigns make it possible to precisely measure the number of clicks, conversions, costs, cost per conversion or return on investment. As a result, their performance can be continuously evaluated and optimized according to business goals.