What does Organic traffic mean?

Organic traffic refers to visits to a website or e-shop that come from unpaid results of internet search engines such as Google or Bing. The user enters a search query and reaches the website by clicking a regular result, not a paid ad. Organic traffic is influenced mainly by the quality and relevance of the content, the technical state of the website, its authority and other SEO factors. Its advantage is that you don't have to pay an advertising system for each individual click. Building organic traffic is, however, a long-term process and requires continuous optimization of the content, structure and technical implementation of the website.