What does Order value mean?

Order value refers to the total monetary amount associated with one specific customer order. In an e-shop, it is usually based on the sum of the prices of purchased products after accounting for quantity, discounts and possibly other items such as shipping or fees. The exact calculation may vary depending on the settings of the e-commerce or analytics platform. Order value is one of the important figures for tracking revenue and customer purchasing behavior. It should not be confused with average order value, which expresses the average amount spent per order over a certain period and is calculated as total revenue divided by the number of orders.