What does Online advertising mean?

Online advertising is a paid form of promoting products, services or a brand via the internet. It can appear in search engines, on social media, websites, in apps, videos or emails. It includes PPC campaigns, banner advertising, social media advertising, remarketing or video advertising. The advantage of online advertising is the ability to target a specific audience more precisely and measure results continuously. Companies can track impressions, clicks, conversions, cost per result or return on investment. Campaigns can be adjusted continuously according to performance, budget and current business goals.