What does Newsletter mean?

A newsletter is a regular or one-off email sent to subscribers, customers or people interested in a particular brand or topic. It can contain news, articles, product tips, promotional offers, invitations, recommendations or other useful content. Companies use it to stay in touch with customers, support sales, build relationships with the brand and drive traffic to their website or e-shop. Newsletter performance can be tracked using open rates, clicks, unsubscribes or conversions. A good newsletter should be relevant, clear, easy to read on mobile and sent only to recipients the company has appropriate permission to contact.