What does Neuromarketing mean?

Neuromarketing is a field of marketing that uses insights from neuroscience, psychology and behavioral sciences to study how people respond to advertising, brands, products or shopping environments. It examines attention, emotions, memory or decision-making processes, often using methods such as eye tracking or measuring brain activity, heart rate or skin conductance. The goal is to better understand customer reactions that may not be captured by a regular questionnaire. In marketing, these insights can be used when creating ads, packaging, websites, price communication or product presentations. Neuromarketing should be used ethically and with respect for user privacy.