What does Metric mean?

A metric is a specific measurable figure used to track and evaluate performance, user behavior or the results of a certain activity. In online marketing and e-commerce, it can be the number of visits, impressions, clicks, orders, conversion rate, revenue or average order value. Metrics help companies work with data, compare results over time and uncover what works and where there is room for improvement. Not every metric is also a KPI; it only becomes a key performance indicator when it is directly tied to a specific business or marketing goal. Well-chosen metrics make it easier to make decisions based on real results.