What does Meta mean?

Meta is a technology company that owns well-known platforms and services such as Facebook, Instagram, Messenger, WhatsApp and Threads. It focuses on developing social networks, communication tools, digital advertising, artificial intelligence and technologies for virtual and augmented reality. For companies and e-shops, it is important mainly because of its Meta Ads advertising system, which makes it possible to promote products and services across its platforms. Meta also provides tools for managing business accounts, communicating with customers, analytics and content creation. Its services thus play a significant role in online marketing, social media and e-commerce.