What does Marketing tools mean?

Marketing tools are applications, platforms and technologies that help companies plan, carry out, automate and evaluate marketing activities. They include tools for PPC advertising, SEO, social media management, email marketing, web analytics, content creation, CRM or marketing automation. They make it possible to track traffic and conversions, manage campaigns, work with contacts, plan content publication or evaluate customer behavior. Well-chosen marketing tools help save time, work more efficiently, make better use of data and continuously optimize marketing according to set goals and results.