What does Marketing mean?

Marketing is a set of activities through which a company learns about customer needs, creates a valuable offer for them and then communicates and sells it appropriately. It includes market research, working with target audiences, brand building, pricing, distribution, advertising, content, social media and customer care. The goal of marketing is not only to increase sales but also to build awareness, trust and long-term relationships with customers. Online, SEO, PPC campaigns, email marketing or social media are used. Successful marketing is based on data, clearly defined goals and an understanding of whom the company is offering what value to.