What does LinkedIn mean?

LinkedIn is a professional social network focused on work contacts, careers, business and expert content. Users create professional profiles, present their work experience, education and skills, make connections and follow companies or experts. The platform also lets you publish posts, articles, videos or job offers and communicate via messages. Companies use LinkedIn for brand building, employer branding, recruitment, B2B marketing, generating business contacts or paid advertising. Thanks to its professional focus, LinkedIn is an important channel especially for companies that want to reach a professional audience, decision makers or potential employees.