What does Link building mean?

Link building is a set of activities aimed at getting backlinks from other websites to your own website. It is an important part of off-page SEO, because high-quality and topically relevant links can help search engines better assess a page's trustworthiness, authority and importance. Links can be earned by creating useful content, collaborating with media and partners, publishing expert articles or through natural brand mentions. The quality, relevance and naturalness of links matter more than their number. Unsuitable or artificially created links can, on the contrary, be problematic from a search engine's point of view and harm a website's SEO.