What does Landing page mean?

A landing page is a standalone web page created with a specific goal, such as getting an order, contact, registration, download or another conversion. Users often reach it from an ad, email, social media or another marketing campaign. Unlike a regular website page, it usually focuses on one main message and one desired action. It typically contains a prominent headline, a brief introduction to the offer, its benefits, trust-building arguments and a CTA button or form. A well-designed landing page limits distracting elements, matches the visitor's expectations and is continuously optimized based on data and the conversion rate.