What does Keywords mean?

Keywords are words or phrases that describe the main topic of a piece of content and also match what people type into internet search engines. In SEO, they are used when creating and optimizing web pages, articles, categories or product descriptions so that their content better matches search queries. They can be general or very specific and differ in search volume, competition or user intent. Keywords should be used naturally and always in context. Simply repeating terms without added value is not enough; what matters most is relevance, content quality and correctly understanding what the user is really looking for.