What does Internet marketing mean?

Internet marketing, or online marketing, refers to the set of activities companies use to promote a brand, products or services on the internet. It includes SEO, PPC advertising, content marketing, social media, email marketing, influencer marketing and affiliate marketing. Its goal can be to increase brand awareness, bring visitors to a website, collect contacts, support sales or build customer relationships. A big advantage of internet marketing is more precise targeting, continuous measurement of results and campaign optimization based on data. Individual channels are often combined depending on the target audience and the company's business goals.