What does Interaction mean?

An interaction is any active action a user takes when working with a website, e-shop, application or digital content. This can include clicking a button or link, opening a menu, using a filter, playing a video, filling in a form, adding a product to the cart or completing an order. In online marketing and analytics, interactions are tracked to better understand visitor behavior and find out which elements work and which need adjusting. Evaluating interactions helps optimize the user experience, content and purchase journey and can contribute to a higher conversion rate.