What does Instagram mean?

Instagram is a social network owned by Meta, focused mainly on sharing photos, videos and other visual content. Users can publish posts, Stories and Reels, communicate via private messages and discover content from other accounts. For companies and brands, Instagram is also an important marketing channel that lets them build awareness, present products, communicate with their community and use paid advertising. Professional accounts also offer tools for managing content and evaluating its performance. Instagram is thus one of the major platforms for online marketing and e-commerce.