What does Homepage mean?

A homepage is the main entry page of a website or e-shop that users usually reach after typing in the domain. Its job is to quickly present the brand, offer and most important content and direct visitors to other parts of the website. On an e-shop, it can include the main navigation, product categories, selected products, promotions, banners, news, shopping benefits or links to important information. A well-designed homepage should be clear, visually understandable and adapted to different devices. It also helps create the first impression of the brand and makes it easier for customers to move around the website.