What does Hero image mean?

A hero image is a prominent main image placed at the top of a web page, e-shop or landing page, usually among the first elements a visitor sees after the page loads. Its job is to quickly grab attention, present a product, service, brand or current offer and support the page's main message. It is often accompanied by a headline, short text and a call-to-action button. A hero image should be visually high-quality, relevant and clear enough not to interfere with the readability of the text. It is also important to optimize it for fast loading and correct display on mobile and desktop devices.