← Back to the glossary

What does Graphics mean?

Graphics refers to the visual presentation of information using visual elements such as photos, illustrations, icons, shapes, colors, typography or diagrams. Online, graphics are used on websites, e-shops, social media, in ads, banners or newsletters. Their goal can be to attract attention, convey information, support user orientation or strengthen a brand's visual identity. Good graphics should match their purpose, target audience and overall communication style while remaining clear and functional. In the digital environment, correct size, format, readability and adaptation to different devices are also important.