What does Google Analytics mean?

Google Analytics is an analytics tool from Google used to collect and evaluate data about traffic and user behavior on websites and in apps. It lets you track the number of users, traffic sources, devices used, content interactions, events or conversions. The current version of Google Analytics works mainly with event-based data and lets you follow the user journey across a website and app. Companies use it to evaluate marketing activities, understand customer behavior and find opportunities to improve the performance of a website or e-shop.