What does Google Ads mean?

Google Ads is Google's advertising platform that lets companies display paid ads in Google Search, on YouTube, in Maps, Gmail or on partner websites and apps. Advertisers can use campaigns to promote products, services or an e-shop and choose a goal, such as increasing traffic, getting leads or sales. The ad system works with various formats and targeting options, and the budget can be adjusted continuously. Campaign performance is evaluated using metrics such as clicks, conversions, cost per conversion or return on ad spend. Google Ads is thus one of the basic tools of performance-based online marketing.