What does GEO (Generative Engine Optimization) mean?

GEO, or Generative Engine Optimization, refers to optimizing content to increase its visibility in the answers of generative AI systems and search engines, such as AI Overviews, ChatGPT or Perplexity. It focuses on making content easy for these systems to find, understand, trust and use as a source or citation. GEO builds on SEO principles but takes more account of how generative models search for, select and assemble information into answers. High-quality, factual content, a clear structure, source authority and technical accessibility of the website for search systems therefore play an important role.