What does Facebook ads mean?

Facebook Ads refers to paid advertising shown to users on Facebook as part of Meta's advertising system. Companies can use ads to promote products, services, posts or their website and choose a campaign objective, such as increasing awareness, traffic, leads or sales. Ads can be targeted to a selected audience based on available user characteristics and behavior. Campaigns are usually created and managed in Meta Ads Manager, where you can set the budget, placement and ad format and then track performance. Meta's ad system can also show ads on other platforms, such as Instagram or Messenger.