What does Emailing mean?

Emailing is a form of digital marketing in which companies communicate with customers or subscribers via email messages. It can include newsletters, promotional offers, news, personalized recommendations or automated emails triggered by certain behavior or events. The goal of emailing can be to support sales, build customer relationships, increase loyalty or deliver important information. Emailing also involves working with a contact database, segmenting recipients, planning campaigns and evaluating results, such as open rates, clicks or conversions.