What does E-shop SEO mean?

E-shop SEO refers to optimizing an online store for the organic results of search engines such as Google or Bing. The goal is to increase the visibility of categories, product pages and other content for relevant search queries and bring visitors to the e-shop without paid advertising. SEO includes working with keywords, high-quality content, category structure, internal linking, meta data, indexing, website speed or structured data. The technical quality of the e-shop and the user experience are also important. SEO is a long-term process whose results are continuously tracked and optimized according to performance and changes in search.