What does E-commerce mean?

E-commerce, or electronic commerce, refers to buying and selling goods or services through computer networks, most often the internet. Orders are placed electronically, for example via an e-shop, online marketplace, mobile app or another digital channel. E-commerce includes various models, such as B2C between a company and a consumer, B2B between companies or C2C between individuals. In practice, it is not just about the purchase itself, but also about related areas such as online payments, logistics, customer care, digital marketing or product data management. E-commerce is therefore a broader term than an e-shop, which is just one of the possible sales channels.