What does E-book mean?

An e-book, or electronic book, is a book created in or converted to digital form that can be read on electronic devices such as e-readers, tablets, phones or computers. It can come in various formats, common ones being EPUB or PDF. Some e-books let you change the font size, search the text, add bookmarks or notes. In online marketing, an e-book is also often used as educational or content material that a company offers to customers or prospects. It can be used to share expert information, build trust in the brand or collect contacts as part of lead generation.